Transforming Baking Into A Brave Game

On the 19th of May World Baking Day got people around the world to BAKE BRAVE. The idea was to encourage everyone to step out of their comfort zone and attempt a cake they’ve never baked before.100 of the world’s most exciting bakers, from bloggers to celebrity chefs, each submitted a cake recipe. These were ranked from Level 1 being the easiest to make, up to Level 100, which was provided by The Cake Boss, Buddy Valastro. We also created the world's first oven powered solely by mentions of #bakebrave. The website won AWWWARDS and FWA Site of the Day, Gold and People' s Lovie in the Lovie Awards

Role: Digital Creative. Agency: Lean Mean Fighting Machine. Year: 2013