Christmas Shopper Simulator, by GAME

Advertising Games With Games

Gamers don’t care about ads. They care about games. So the idea for GAME UK was to design a game that defined all previous laws of gaming, and get YouTube influencers like
PewDiePie (3.8M views) and jacksepticeye (7.8M views) play it & live stream their experience.

Role: Digital Creative. Agency: 101 London. Year 2014

“Embark on an epic quest to do a bit of Christmas shopping, complete with all the disappointment, frustration and suspension of the laws of physics that you’d find in a real shopping centre!”

— Famous Campaigns

“Game was an unlikely winner of Christmas in 2014, trumping festive heavy-hitters like John Lewis in YouTube views. The downloadable tongue in cheek game ‘Christmas Shopping Simulator’ went viral, with high profile YouTube stars like PewDiePie boosting its profile after posting videos about it.”

— Campaign Magazine

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