AVIOS Do More
Integrated Campaign
Turning Ad Spaces Into Media Controlled by The People
Avios wanted to get collectors spend their Avios points on experiences.
Idea - Instead of talking to collectors, the campaign talked to their friends and families, encouraging them to nudge a collector they know into spending their Avios together - from days out, to city breaks, to family holidays, to all kinds of upgrades. Online we designed a tool that lets people create a personalised banner that will follow a collector they know everywhere on the internet. Some of these messages will appear in press and outdoor advertising in places where the targeted collector might see them.
Role: Digital Creative Lead. Agency 101 London. Year: 2015
“Through this innovative and highly personalised campaign, we aim to bring more emotional resonance to the brand by asking friends and families to encourage their loved ones to use their Avios. It’s based on the very true insight that when someone you love suggests something to you, you are more likely to do it. Not only will the campaign encourage customers to do more with their Avios, it will also remind them of the numerous ways they can use them, not just for flights and upgrades but also for great days out and a vast array of fantastic experiences.”
— Hannah Fletcher, Head of Customer Marketing, Avios